Managing email signatures with Fresh Relevance SmartBlocks is easy as when the offer ends, you can simply swap the timer out for something more suitable, updating all of your email signatures at once. Use a countdown timer in your email signature to catch your reader's eye like the one shown below, and tempt them into clicking through to your site to avoid missing out on the offer. It's a good idea to create a sense of urgency among your readers for any limited time offers available to them to drive traffic and sales. Using your new signature to drive both traffic and new followers to your social media channels will increase the influence your posts have on your readers' purchase decisions. Add a social media SmartBlock to your dynamic email signature to keep people up to date with your brand and products, and to drive traffic and engagements to your social media channels. Using SmartBlocks in this way means that you can easily update your email signature to keep the content displayed relevant to your readers.ħ8% of US online consumers’ purchase decisions are influenced by the posts of the brands they follow on social media. There are a plethora of interesting ways you can use dynamic content to make your email signature stand out to your readers add a Countdown Timer, show off your social media feeds, or even use a link to drive traffic and engagement to a recent piece of content or product promotion.įresh Relevance SmartBlocks can be used in your dynamic email signature to serve real-time dynamic content to your readers at the end of each email you send. We have a few ideas for how Fresh Relevance can help you make the most of your email signature with dynamic content. Most people will use their contact information, a photograph of themselves, maybe icons that link to their social media accounts, something similar to the example below:īut having an email signature like this may mean that you are missing out on a chance to increase traffic to your website and engage with your audience when emailing customers and prospects. Email signatures are great opportunities to add information and character to your emails, but they are often neglected in terms of content and design.
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